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september 14, 2017 - Starbucks

Evolution Fresh Announces 2018 Innovations

Two New Functional Smoothie Lines Pave the Way for Evolution Fresh to Lead Growing Super-Premium Juice and Premium Functional Beverage Categories

Evolution Fresh Commits to 100 percent Organic by 2019

SEATTLE; Sep. 14, 2017 – Cold-pressed juice trailblazer Evolution Fresh today previewed its 2018 innovations: seven new organic smoothies that combine cold-pressed fruit and vegetable juice with probiotics, coconutmilk and other functional ingredients. These new functional smoothies allow for market expansion beyond super-premium juice to include premium functional beverages.
The new Evolution Fresh® Daily Probiotic Smoothiesand Complete Smoothies were crafted in response to increased consumer interest in gut health and healthy snacking.[1]

“We know a growing number of people are looking for more from their juice,” said Ryan Ziegelmann, president, Evolution Fresh. “With our expansion into functional beverages, we are putting 24 years of experience to work to authentically expand what cold-pressed, high pressure processed juice can deliver. Our new functional smoothies combine our cold-pressed juices with ingredients with functional benefits like probiotics, fiber and plant-based protein.”

Attendees of the 2017 Natural Products Expo East tradeshow will be among the first to taste the #evolutionfreshdailyprobioticsmoothie line, featuring four new organic smoothies, and the #evolutionfreshcompletesmoothie line, featuring three new organic smoothies. Each new smoothie was crafted to offer “7 Benefits to Help You Thrive” which include: prebiotics and live probiotics, immune health support, digestive health support, protein utilization support, energy, nutrition and plant-based ingredients.[2]

More information on the press release