Press release
88KB
august 21, 2017 - Nissan
Surge in demand for personalisation on all-new Nissan Micra
- More Nissan Micra customers than forecast are enhancing their car’s expressive design through exclusive personalisation program
- Over 100 combinations available for exterior and interior upgrades
- Retailer feedback reveals Energy Orange is the most popular personalisation choice
- Customers spending on average €400 to personalise their new Micra
- New video reveals ‘hand-finished’ nature of Nissan’s personalisation program
- View the video here youtu.be/SPej7ZJLRoQ
PARIS (August 7, 2017) – Nissan retailers are reporting higher-than-expected demand for personalisation options on the all-new Nissan Micra. Approximately one in four are choosing to enhance the car’s expressive design with additional exterior and interior parts.
The news comes as Nissan reveals a new video showing the ‘hand-finished’ nature of adding exterior personalisation parts to the B-segment hatchback. The ‘behind-the-scenes’ footage focuses on the attention to detail which goes into the Micra’s personalisation program, guaranteeing high-quality results every time.
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