Arnaud Leclerc, #ds brand development director UK, commented: "In the first-half of 2017, #ds Automobiles continued with its construction, reinforced its basis as a premium brand and unveiled the first of its next generation products with #ds 7 CROSSBACK, the SUV by #ds, and supplemented by a range of themed limited edition models with the #ds 3 Ines de la Fressange and #ds 4 CROSSBACK Moondust.
“The brand’s network of #ds Stores and #ds Salons has also made progress with the planning, development and construction of a network of advanced #showroom and service centres with multi-channel distribution, a recruitment programme and training plans for #ds Expert Advisors. Also #ds is soon to start its #ds customer experience programme - Only You - aimed at forging a unique and personalised relationship with each one of our customers.
“From this far-reaching transformation is born the development of an exclusive, high-end French brand, out to win over new customers with a customer experience and the opportunity to drive desirable cars that combine advanced technological features within a charismatic design."
DS BRAND CULTIVATES THE EXCLUSIVENESS AND RARITY OF ITS MODELS
In the premium car market, the #ds 3 / #ds 3 CABRIO remains the timeless, stylish and chic Parisian vehicle, supplemented by the equally distinctive #ds 4 hatchback, #ds 4 CROSSBACK and #ds 5 executive hatchback.
To cultivate the exclusiveness and rarity of these models in their current collection and meet the needs of customers looking to express themselves personally, #ds has launched themed limited edition models:
NOW ON TOUR IN THE UK AHEAD OF ITS ARRIVAL IN 2018, #ds 7 CROSSBACK IS ON SHOW
DS 7 CROSSBACK was revealed on 28 February and made its world debut on 7 March at the Geneva International Motor Show. In May, a right-hand-drive one-off pre-production version embarked on a UK tour, displayed at #ds sponsored events, at #ds Stores and #ds Salons and at #ds network arranged locations, to bring about a wider awareness and one-to-one engagement with our first of the next generation car range, ahead of its arrival in #ds showrooms in 2018.
The new SUV from #ds is an embodiment of innovative savoir-faire (know-how) from Paris and the interest created by the involvement of the forthcoming #ds 7 CROSSBACK was greatly enhanced by the inauguration of the new French president, Emmanuel Macron on 14 May. This is because the French Republic chose DS 7 CROSSBACK for the investiture ceremony. The #event stands as a strong official debut for the new model, giving the world the chance to see the French president in an ultra-exclusive #ds 7 CROSSBACK bespoke Presidential version. The Presidential model boasts an open roof, a black Art Leather interior and unique personalisation touches created by Atelier Maury, a world-renowned gilder. These special features add to the car's high-tech equipment and demonstrate the excellence of innovative know how from Paris.
FUTURE PLANNED #ds 7 CROSSBACK UK TOUR DATES (subject to change):
EVOLVING #ds NETWORK DEVELOPMENT AND #showroom DIGITISATION
The #ds network is rapidly evolving, with the first #ds Urban Store opened at Westfield, Shepherds Bush in 2016 and the first #ds Store unveiled in #manchester at the beginning of July, with plans for some 40 more by the year end, with a projected total of around 70 going forward. These will include DS Stores and DS Salons.
DS Stores are equipped with DS Virtual Vision to bring customers an industry-leading original experience that takes them on a high-quality immersive 3D journey through the whole #ds vehicle collection. Equipped with a virtual-reality headset, visitors can configure their choice of models across #ds the range – #ds 3, DS 3CABRIO, DS 4 hatchback, #ds 4 CROSSBACK, #ds 5 executive hatchback, as well as the forthcoming DS 7 CROSSBACK and Limited Edition La Première model (available to order until 31st December 2017) - presented in life-size scale, by using all the personalisation possibilities, both with the interior and exterior. Visitors get to discover the models in a dynamic, interactive and captivating manner, and will no doubt enjoy finding themselves at Place de la Concorde in Paris alongside the #ds of their choice.
There are three types of retail outlets for #ds;
The #ds brand is also taking things further by moving into e-commerce with online reservations for DS 7 CROSSBACK La Première - a unique and exclusive Limited Edition launch model available to order in 2017. For those looking to be the first to get behind the wheel of #ds 7 CROSSBACK, an internet connection and a few clicks on a dedicated online site: https://reservationlapremierefinance.ds7crossback.co.uk/ which allows clients to configure the precise chosen specification and even make payment adjustments to personalise their preferred repayment terms.
DS IS SOON TO BEGIN RECRUITING AND TRAINING #ds EXPERT ADVISORS AND IMPLEMENTING THE ‘ONLY YOU’ UNIQUE AND PERSONALISED CUSTOMER EXPERIENCE PROGRAMME
Proposing exceptional products and rolling out multi-channel distribution by expanding the #ds network and digitising showrooms is today being accompanied by a plan to recruit and train #ds Expert Advisors. This development is also accompanied by new services as part of the ‘Only You – the #ds Experience’ programme where #ds customers can benefit from a distinctive, refined and avant-garde customer experience.
A pillar of the Brand's strategy, the Only You programme of exclusive services and privileges addresses all #ds customers, whether having bought a #ds model or a #ds service for their mobility. Several initiatives are soon to be implemented in the UK in the forthcoming months that include #ds Assistance, Club #ds Privilege, #ds at your Service, MyDS, and others, like #ds Rent, which provides motorists with the chance to enjoy an adventure in a #ds for several hours or days and thereby get to know and appreciate the models in the #ds collection.
Proposing exceptional products, developing multi-channel distribution and implementing a unique and personalised customer experience are the three strategic pillars underpinning the construction and transformation of the #ds brand. This far-reaching transformation will continue to accelerate development in the second-half of 2017, in readiness for the exciting events scheduled for 2018.
For more information on #ds Automobiles, please visit the #ds Website: http://www.dsautomobiles.co.uk/home
About #ds Automobiles
A French brand born in Paris, #ds was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French #automotive industry. Inspired by the very best of French know-how, #ds perpetuates the values of innovation and distinction inherited from the first #ds, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the #ds Collection comprises #ds 3, #ds 3 CABRIO, #ds 4, #ds 4 CROSSBACK, #ds 5 and soon the all-new #ds 7 CROSSBACK. The models in the #ds range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity. Presented at the 2017 Geneva Motor Show, #ds 7 CROSSBACK, the SUV by #ds featuring Parisian-style innovation and savoir-faire, ushers in the second generation of #ds models. With the #ds 7 CROSSBACK La Première limited edition model, forward thinkers can reserve their car online or at a #ds Store or #ds Salon, and be the first to get behind the wheel. Committed to high-performance hybrid and electric cars, the Brand will launch the #ds 7 CROSSBACK equipped with E-Tense, the hybrid powertrain by #ds, in 2019.
Available from #ds Stores, #ds Salons and a selection of other dedicated zones within the Dealership network, #ds also has flagship stores – #ds WORLD PARIS and a #ds URBAN STORE in the UK, located in the Westfield London shopping centre in White City.
DS also supports year-round artistic and cultural activities on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the #ds line. In the UK #ds Automobiles is a sponsor of Sky Arts and with gastronomy has Pascal Aussignac as its UK #ds brand Ambassador linked to participation and sponsorship at Dinner-in-the-Sky (being held soon in London, Newcastle, Bristol and Southampton).
Follow all #ds news on www.DSautomobiles.com @DS_Official
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