Press release
48KB
june 23, 2017 - Seat
More than 10,000 different Spanish place names submitted for SEAT’s third SUV
Martorell, 23/06/2017. - The project #SEATseekingName, launched 1st June, has succeeded in rallying huge participation from 133,332 members of the public in 106 countries in the company initiative to name its third #suv, which is coming to market in 2018. The first stage finished yesterday after receiving a total of 10,130 different Spanish place names, which was the criteria set out by the company, submitted through #seat.com/seekingname and #seat.es/buscanombre.
Since #seat announced in March it was going to launch its new #suv, the brand had already received more than 500 proposals of different place names from all over Spain for its new vehicle with capacity for up to seven passengers. The expectations and social impact achieved prompted the company to redefine its habitual naming process, opening it up to brand followers in Spain and around the world, for them to propose their favourite name and then vote for the winner.
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