New Marketing Campaign for All-new Honda Odyssey Shows How Innovative Features and Imaginative Solutions Keeps Everyone in the Family Happy

• "Keep the Peace" TV spot ( youtu.be/wXFnrJqL5Nw ) showcases  new Magic Slide Second-Row Seats™  and other advanced features
• Multi-channel campaign debuts during NHL and NBA Finals along with big screen commercial airing ahead of some of summer's most anticipated family movies
• Campaign includes robust social initiatives targeting families, experiential partnership with Disney, digital, print and out-of-home activations showcasing minivan's most unique features  

As the all-new, completely redesigned 2018 Honda Odyssey arrives in dealerships across the U.S., Honda is introducing a new integrated marketing campaign highlighting the vehicle's innovative technology and imaginative solutions that will keep everyone in the family happy. Debuting during the NHL and NBA Finals, as well as ahead of summer's most anticipated family films, the campaign creative focuses on the Odyssey's new advanced available features that provide the ultimate in family-friendly versatility and comfort, with the new Magic Slide second-row seats™ as the star of the campaign. The Odyssey campaign leads off with a new :60 TV spot titled, "Keep the Peace" (youtu.be/wXFnrJqL5Nw), which shares how the new Odyssey was developed for families and how the unique features of the vehicle can help keep the peace among children. The spot will launch in theatres on June 16, with incredible sound and picture quality equivalent to that used in motion pictures and was produced and directed by Psyop. The in-cinema creative is meant to capture families as they head to the movies during the summer blockbuster season and will air in advance of family films like Despicable Me 3, Cars 3 and Captain Underpants. The 2018 Odyssey campaign creative shows how the minivan delivers all the connectivity and flexibility to keep everyone in the family happy. Through the vehicle's development process, Honda engineers identified a major unmet need in the current crop of minivans: the ability for older kids to easily get in and out of the third row, even with little brothers or sisters in rear-facing child seats in the second row, and inspiring the Odyssey's marketing efforts.   
"When kids are happy, parents are happy, so the goal of this new campaign is to communicate that the all-new Honda Odyssey has the connectivity, functionality, flexibility and fun-to-drive handling to keep everyone in the family happy," said Susie Rossick, Assistant Vice President of Honda Marketing at American Honda Motor Co., Inc.
The feature-focused Odyssey campaign also emphasizes many of the minivan's high tech and innovative capabilities. Features highlighted throughout include: 4G LTE Wi-Fi capability, CabinWatch™ and CabinTalk™ technologies, advanced Rear Seat Entertainment System, Apple CarPlay™ and Android Auto™ and the availability of HondaSensing™, Honda's intelligent suite of safety and driver-assistive technologies, now standard on EX and above trims.