june 14, 2017 - BMW

BMW Goup: Positive sales trend continues in May

208,447 vehicles delivered worldwide, up 5.1% +++ BMW sales grow by 5.3% to 177,050 vehicles +++ #mini sales increase by 4.2% to 31,124 vehicles +++ #bmwgroup year-to-date sales total 988,185, up 5.7% +++ Sales of electrified models increase by 80.6% (33,221) YTD +++

Munich. The #bmwgroup continued the positive sales trend of the past months, with sales in May totalling 208,447 vehicles, a 5.1% increase year-on-year. With its three premium brands, BMW, #mini and Rolls-Royce, the #bmwgroup sold 988,185 vehicles in the first five months, up 5.7%.
“Customers around the world are excited by our innovative, new products,” commented Dr #ianrobertson, BMW AG Management Board Member responsible for Sales and Brand BMW. “In May, we once again achieved sustainable, profitable growth across our three premium #automotive brands, as well as at #bmwmotorrad,” he continued. “Growth at BMW has been in part driven by our expanding electrified range – sales of these vehicles have risen over 80% in the first five months. With eight models, the #bmwgroup offers its customers the broadest range of electrified premium vehicles available on the market today.”
BMW brand sales in the first five months increased by 6.0% compared with the same period last year, to 845,147 units. This growth is particularly attributable to the good sales figures of the BMW X family, with the BMW X1 as the most popular: By the end of May, 113,367 BMW X1 were delivered. This reflects a growth of 47.0% compared to the same period last year. Sales of the BMW X3 increased by 8.9% (67,490), while those of the BMW X5 were up 11.1% (73,418). The flagship BMW 7 Series continues to be very popular among customers worldwide: 26,292 vehicles were delivered in the first five months, 37.3% more than the prior year.
Customer demand for automobiles with alternative drive trains continues to evolve in an extremely dynamic way: Sales of BMW i and BMW iPerformance models increased by 73.4% in May (7,336 vehicles). Year-to-date deliveries of electrified models reached 33,221, up 80.6%. Among other factors, this strong growth is driven by the BMW 530e iPerformance, which has been available since March. Beginning in late June, the #mini Cooper SE Countryman ALL4 plug-in hybrid will expand the product line-up of electrified vehicles.
Sales of the MINI brand continue to show stable growth: 141,767 vehicles were delivered in the first five months of the year, an increase of 3.8%. The main growth drivers here remain the #mini Cabrio with 14,373 units sold (up 52.3%) and the #mini Clubman with 23,899 vehicles sold (+13.3%) in the first five months of the year. The #mini Countryman, which had its market launch in March, also contributed to the positive trend with 7,035 vehicles sold in May (up 26.4%).
After an excellent start to the year, BMW Motorrad has grown continuously and steadily. In May, 17,578 motorcycles and maxi-scooters were delivered to customers, an increase of 15.8% compared with the same month last year. In the first five months of the year, sales at #bmwmotorrad were up by 8.2% (71,129). Within the #bmwmotorrad model line-up, the highly emotive R nineT family has continued to contribute decisively to this growth, alongside high demand for the GS models.
BMW & MINI sales in the regions /markets at a glance
Europe is the largest sales market for BMW and #mini, with 446,050 deliveries in the first five months of the year (up 3.1%).
The positive trend in #bmwgroup worldwide sales since the start of the year is also due to the growing market in Asia. Unusually strong sales growth, with a year-to-date increase of 19.9%, was seen in China (242,683). In May, deliveries there increased by 27.1% (50,986 units). This is largely due to full availability of the BMW X1 and the popularity of the new BMW 1 Series sedan, which is produced exclusively for the Chinese market.