Press release
3KB
may 24, 2017 - Nike
Air Jordan ii decon: the first luxury basketball sneaker gets deconstructed
The Air Jordan I changed the game forever. Given its success, design for its successor could easily have just drafted of its iconic silhouette. However, the Air Jordan II zagged — instead of looking inward (in #sport style, performance and make) the shoe took influence from an entirely different space. Made in Italy, the Jordan II connected #sport and luxury footwear in a whole new way.
Today, luxury sneakers are just as common as traditional basketball pairs, but the first model to earn that description continues to evolve. While the original II represented an exotic design with a cutting-edge mix of material, the new “Decon” version has been stripped down to its essence. The “Decon” II, keeps its 1986 roots but trades leather for three rich shades (and three regional exclusive colorways) of premium suede.
When the Air Jordan II originally launched in 1986, sneaker culture was still in its infancy. The method of purchase was simple: Establish the stores getting them and find a way to get to one. The Decon Air Jordan II stays true to that era with each colorway release separated by region.
The Air Jordan II “Decon” releases tomorrow, May 24, at select retailers around the globe. In addition to the below North American retail destinations, the Bordeaux color way will release at select locations in Europe, while the Mint Foam will drop in China and Japan.
IMG 8089 69858
4032x3024, 6MB
IMG 8092 69859
3556x2539, 5MB
IMG 8107 69857
4032x3024, 4MB
IMG 8121 69855
4032x3024, 5MB
IMG 8136 69856
3943x2817, 7MB
IMG 8172 69861
3024x4032, 7MB
IMG 8184 69852
3024x4032, 6MB
IMG 8196 69845
3024x4032, 6MB
Related news |
||
|
|
|
march 23, 2024
|
september 02, 2022
|
september 16, 2019
|
|
What to knowJordan World of Flight (WOF) Beijing Sanlitun opens this March as the first WOF store in China. WOF is Jordan’s Brand’... |
Hiphophuis invites Lakwena24 September 2022 - 15 January 2023In collaboration with hiphophuis, #kunsthalrotterdam is presenting th... |
September 12, 2019 - Ace pitcher #ccsabathia will retire after the 2019-20 #baseball season — and just as he's done throughout his... |
Download all 
You might be interested in |
||
|
|
|
august 08, 2019
|
august 08, 2019
|
august 08, 2019
|
|
The 80-20 color balance on the Chinese Basketball Federation and United States Men's Basketball Team jerseys offers a lesson pulle... |
Jordan Brand apparel arrives for fall 2019 exploring a color scheme that moves beyond bloodline Jumpman styles, while tapping into... |
August 07, 2019 - Releasing for the summer’s premier global basketball tournament in China, #jordanbrand is launching a footwear p... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness