Press release
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may 10, 2017 - Novacolor
Novacolor at Milan design week 2017
he company tells about its experience at Fuorisalone dedicated to the “Mindful Living”
Milan #designweek 2017 has seen 343 thousands participants, over two thousands exhibitors - 34% of them foreigners from 165 Countries - and 10% more visitors compared to 2015; this edition, celebrating the 20th year of the SaloneSatellite, was therefore more international than ever: many foreigners wanted to be witnesses of the event, visiting the amazing locations and set-ups of the always welcoming Milan.
Novacolor Ambassadors Party
Eight locations, prestigious partnerships and several events: Milan #designweek 2017 was a great success for #novacolor that hosted at Superstudio Più in Via Tortona 27 all its friends, clients and the Ambassadors, that entered #novacolor family with their passion and creativity.
In particular, Saturday 8th of April, #novacolor gave a party to present the new Ambassadors: 11 professionals from different Countries, chosen and invited to Milan for a special photographic shooting. Among the architects and designers, there are Gioacchino Acampora (Italy), Michela Del Rosso (Italy), Melanie Royals (USA), Alessandra Salaris (Italy), Carolina Suels (Venezuela) while the decorators are Przemek Antoszek with Wiktor Jerzy Markiewicz (Poland), Andy Liu Kuang-Chih (Taiwan), Marco Nanni (Italy), Francisco Peña Romero (Puertorico), Hafeezullah Sheikh (Pakistan). #novacolor Ambassadors 2017 are presented through a tabloid with their portraits signed by the famous photographer Gianluca Cisternino. Find out here
The party was attended also by the winners of the previous edition of the Ambassador contest and by #novacolor main representants: Pietro Geremia, Executive Vice President of San Marco Group, Roberta Vecci, #novacolor Marketing Director and Export Manager, and Enrico Sintoni, #novacolor Sales Manager for Italy. A signal of the strategic decision to attend this international famous event.
Between contemporary art and classical music
Novacolor is the color boutique. This is why they decided to be part of the artistic project inspired by Nicola De Maria, one of the five artists of the Italian movement “Transavanguardia”. At Superdesign Show 2017 ― a project by Gisella Borioli and directed by the Architect Carolina Nisivoccia (Novacolor Ambassador 2016) ― #novacolor was one of the protagonist of Colors strategies within the space called Unexpected Room, designed by Flavio Lucchini: a big room where color was the main focus developed throughout its walls and floors; a space where all the visitors could return to childhood. The chosen products were Aquarius, #novacolor new paint 2017, and Dune Gold, decorative finish for interiors with metallic charges. Moreover, at Materials Village at Superstudio Più, #novacolor developed the subjects of technology and green chemistry at the technical exhibition New materials for a smart city.
Novacolor presented its most innovative and green products: Africa - produced with resins from biomass, CalceCruda - a mix of ductility and the anti-formaldehyde performance, and Intosil Fine - permeable and water-repellent. #novacolor participated with Studio Salaris at the second edition of Doppia Firma, organized by Living Corriere, Fondazione Cologni and Michelangelo Foundation. The protagonists were artisan masters and young European designers, developing creative projects showcased at GAM Milano in via Palestro 16. #novacolor decorated the cubes used for the set-up with Celestia_Wall Painting, the soft touch finish for interiors, in the elegant shades of grey and green. Great participation of professionals, journalists and bloggers at the launching party, where they could enjoy classical music, sparkling wine and modern art in one single event.
Novacolor chose to be partner of Presso in Milan, a new kind of concept store developed and equipped as a house, a space to work, enjoy, cook and discover new products: an experience store, a place where you can see with your own eyes the excellences of home #design. Among these excellences, there is #novacolor with its prestigious products applied in the walls and floors of Presso locations in via Marco Polo 9 and in via Sarpi 60.
Finally, at Fuorisalone, #novacolor launched the new partnerships with Vspace Miami and Designelementi.
Novacolor is decorative partner of Vspace Miami, a concept store in via San Giovanni sul Muro 21 opened at the end of February. A space where you can purchase not just high fashion luxury clothes, but also accessories, jewelries, art pieces and furniture. #novacolor decorative finishes enhanced the spaces with high quality paints and coatings.
During Milan #designweek, Designelementi in via Lazzaretto 3 organized a showcooking entitled “Kitchen decoration at Gaggenau Showroom” with the famous Chef Pietro Leeman of the gourmet vegetarian restaurant Joia - Alta Cucina Vegetariana.
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