Press release
4KB
april 28, 2017 - Nike
Meet the man behind breaking2
Nike’s VP of Special Projects, Sandy Bodecker, shares why Breaking2 has the power to redefine the #sport of #running and more.
The desire to witness an athlete breaking a record or to see them perform the seemingly impossible fuels #sport. “It’s important because it keeps #competition interesting and unexpected,” says Sandy Bodecker, Nike’s VP of Special Projects (illustrated below). “The best of the best live for this.”
For Bodecker, “this” is Breaking2, a moonshot project dedicated to enabling a sub-two-hour marathon (the current world record is 2:02:57). “I’m a dreamer,” he says, “and I work with other dreamers in an environment that encourages innovation and challenges norms daily.” Bodecker started with #nike 35 years ago as a footwear wear-test coordinator and eventually went on to lead Nike’s first Global Football business, then to start its Action Sports business and serve as its first Head of Global Design.
More information on the press release
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