april 21, 2017 - Misura Emme

Misuraemme @ Salone del Mobile 2017

 The evolution of contemporary living Original equilibria and stylistic insight are transformed into refined simplicity MisuraEmme’s tireless and industrious contribution to Made in Italy has made it a global leader in quality #design. A heritage built up over time, the outcome of the attention paid to the changes and scenarios of contemporary living. Expertise, tenacity and enthusiasm have been the hallmark of this company for three generations as it has embraced a process of internationalisation and the enhancement of corporate know-how. For #salonedelmobile.Milano 2017, #misuraemme is moving to a new exhibition space in Pavilion 5; an area of 400 square metres offering an extraordinary panorama of catalogue products through a homogenous mood that provides a seamless experience of the space. Black Stained Oak and Grey Elm make up the surfaces, smoked glass and marble embellish the rooms full of new offers. Two day zones and two night zones display sublime hints of a sophisticated taste, a bold mixture of elements and forms in close dialogue with the charm of the material. As many as four new collaborations with internationally renowned designers confirm the aptitude for experimentation with #design: Arthur Casas, Castiglia Associati, Riccardo Gussoni, Francesco Lucchese. Significant challenges that display patient research, a meticulous approach and attention to detail. Centrepiece of the first living area is CROSSING OVER: the Castiglia Associati studio reinterprets the original CROSSING bookcase by deconstructing it. The freedom of composition enables the design of broader spans, asymmetrical geometries able to lighten the visual perception by breaking free of the concept of a pure day system. Wood, Tecno-marble and leather are combined in an exceptional material balance that displays the constant dedication to quality and innovation. The MILVIAN sideboard, presented in synergy with the day system, is a #design by architect Francesco Lucchese, part of a wider programme that includes the coordinated night group. The anodized bronze edges frame the Grey Elm structure with aTecnomarble top and act as the base. The Brazilian architect Arthur Casas, in his first collaboration with the brand, designed a slim sideboard that thins at the end called AIPIM, the Portuguese word for the cassava root. The slender legs and extended sides convey a palpable sense of grace, while the movement of the folding double doors with central opening emphasises the dynamism of the #design. The metal-colour lacquered top is furnished with handy integrated change tray. A built-in detail that turns the container into a statement of sophisticated elegance.             

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