Europe’s favourite #mazda adds culture, refinement, intuitiveness and overall depth
Human-centric features, evolved Jinba Ittai set new-generation compact #suv apart
In the Tuscan countryside south of Florence, European media representatives will get their first impressions behind the wheel of the all-new #mazda CX-5, the next generation of Japanese carmaker’s top-selling model in Europe.
The compact #suv, which made its European premiere earlier this month in Geneva, spearheads another new generation of innovative and attractive Mazdas. In 2012, the outgoing CX-5 generation launched a remarkable new range of vehicles to Europe featuring SKYACTIV Technology and KODO styling. Now, the all-new CX-5 raises the bar for the #mazda line-up’s already extraordinary combination of fuel efficiency, driving fun, award-winning premium looks and top-class safety.
Highlights include a quieter, more comfortable and more ergonomic interior with, among other things, a premium class windshield projected head-up display. A #product of the company’s human-centred development philosophy, #mazda has advanced the car’s Jinba-Ittai intuitiveness for the benefit of all occupants, who like the driver will feel at one with the all-new CX-5. Meanwhile, a number of advancements such as better seats and cabin insulation, powertrain and suspension tweaks, and G-Vectoring Control (GVC), an innovative software-based system that controls body roll for better handling, heighten ride comfort and safety.
The exterior exudes refined strength, with the sleeker sides and lower roofline underscoring the all-new CX-5’s solid stance and maturity. The #suv also marks the debut of a new premium colour from #mazda, Soul Red Crystal, which blends intense depth with unusual translucency.
Production of the all-new CX-5, which is slated to arrive in Europe in May, began in Japan in December. To date, #mazda has sold more than 1.5 million CX-5s. The model currently accounts for some 25% of global sales and has won well over 90 awards so far around the world.
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