Cookie Consent by Free Privacy Policy website Hublot unveils its Pre-Baselworld Classic Fusion Italia Independent collection
february 22, 2017 - Hublot

Hublot unveils its Pre-Baselworld Classic Fusion Italia Independent collection

What do you get when you mix the watchmaking expertise of #hublot, the limitless creativity of Italia Independent through its founder #lapoelkann, and the treasures of the famous Italian tailor Rubinacci? The Art of Fusion! “We are very proud to be able to continue this partnership with Italia Independent and #lapoelkann, whose creativity and character never cease to surprise us. This new project was an extraordinary experience for us: putting Hublot's capacity for technical innovation and willingness to experiment to the service of the House of Rubinacci—a monument to Italian elegance—and the incomparable style of #lapoelkann. The Classic Fusion Italia Independent truly represents the fusion of three forms of expertise.” Ricardo Guadalupe, CEO #hublot Since 2014, two collections have been born from the partnership between #hublot, Italia Independent and #lapoelkann. Although both of the previous collections were based on the legendary Big Bang Unico model, this time the magic of this wildly creative team was unleashed on the Classic Fusion model. Its name seems to have predestined it for this new special edition: there has never been such a fine example of the fusion of the 'classic' and innovation. "As a creator, I have always put customisation and bespoke designs, which for me represent real luxury, at the heart of my different projects. It is with this in mind that I conceive and design unique objects, which meet my tastes and requirements, but also satisfy my clients. I like the fact that they become truly mine and that they are distinctive, and this is the case for the Classic Fusion Italia Independent collection." #lapoelkann, Founder and Artistic Director of Italia Independent This was a task that was made-to-measure (no pun intended) for #lapoelkann who is frequently named "the most elegant man in the world" and who has made bespoke designs and customisation his signature. He brought Ferrari's ‘Tailor Made’ programme to life, and he is continuing and expanding upon the concept with Garage Italia Customs; cars, boats, planes and helicopters, with a unique level of customisation, personalisation and innovative creativity for the whole mobility industry. Lapo also applies this same expertise to the creations that he designs for #hublot and Italia Independent. The “sartoria Rubinacci” was not chosen at random: since 1932, three generations of Rubinacci have been at the reins of this institution of good taste and masculine refinement: Gennaro, the founding grandfather, Mariano, the father who now manages the house from Naples and, of course Luca, master of the store in Milan, and one of the most photographed men on the planet thanks to his unique style. Between them they have dressed everybody from the Duke of Kent to singer Bryan Ferry, not to mention of course the Agnelli family, of which #lapoelkann is the worthy successor.

More information on the press release