Press release
161KB
january 26, 2017 - Volvo Cars
Volvo Cars wants you to rediscover your passion in life with the V90 Cross Country
Volvo Cars, the premium car maker, is challenging #People to rediscover their passion in life with the new #v90crosscountry campaign.
International research, undertaken by #Volvo Cars, shows that six out of ten #People globally want to spend more time pursuing outdoor activities – with hiking, running and cycling topping the most-popular list. Among those who feel unable to prioritise their hobbies, 68 per cent indicated that their work takes up too much time in their life. Responding to these insights, #Volvo Cars’ new #v90crosscountry campaign encourages #People to rediscover their passions and adventures that they once loved and prioritised.
“Most of us reach a point in life when we choose a career over being a ski bum or a surfer. For some #People this can mean losing their sense of adventure as they settle into a comfortable life. This campaign reminds us that now is the time to reconnect with the #People and passions we love so much and to live our lives to the fullest,” says #thomasandersson, Vice President Global Marketing, #Volvo Car Group.
Taking inspiration from the late British philosopher Alan Watts, the new campaign encourages #People to rediscover their forgotten passions, rethink their priorities in life and live more in the moment.
“Without clichéd images of rural terrain or off-road capabilities, the #v90crosscountry is presented as The Get Away Car; a perfect enabler that helps #People get away from their busy lives to reach that much-sought-after work-life balance,” says #thomasandersson.
The campaign film, shot in and around Vancouver, Canada, follows four business professionals reconnecting with their loved ones and the passions of their past, leaving the city behind in their #Volvo #v90crosscountry for surfing, fishing and nature photography trips.
The imagery is contrasted by the iconic 1959 “Live Fully Now” speech by philosopher Alan Watts, in which he discourages #People from living for future status, and instead encourages them to live in the moment and do more of what they love. The message is clear: “You Can’t Live at All, Unless You Can Live Fully, Now.”
See the campaign and follow #Volvo Cars on YouTube, Facebook or Twitter.
203043 Volvo V90 Cross Country
5100x2279, 2MB
203044 Volvo V90 Cross Country
5100x2067, 1MB
203045 Volvo V90 Cross Country
5100x2642, 3MB
203046 Volvo V90 Cross Country
5100x2198, 3MB
203047 Volvo V90 Cross Country
5100x2323, 1MB
203048 Volvo V90 Cross Country
2232x3400, 1MB
203049 Volvo V90 Cross Country
3869x2585, 2MB
203050 Volvo V90 Cross Country
2000x1026, 343KB
203051 Volvo V90 Cross Country
2500x2481, 1MB
203096 Volvo V90 Cross Country
5100x3400, 2MB
203098 Volvo V90 Cross Country
5100x3400, 2MB
203099 Volvo V90 Cross Country
5100x3400, 2MB
203100 Volvo V90 Cross Country
5100x3135, 2MB
203101 Volvo V90 Cross Country
5100x3400, 1MB
203102 Volvo V90 Cross Country
5100x3400, 1MB
203103 Volvo V90 Cross Country
5100x3400, 2MB
203104 Volvo V90 Cross Country
5100x3400, 2MB
Related news |
||
|
|
|
december 01, 2017
|
october 30, 2017
|
march 13, 2017
|
|
Portion of sales proceeds will go toward education on the health of our oceans.LOS ANGELES (November 30, 2017) A special version o... |
... |
ŠKODA works driver Pontus Tidemand and co-driver Jonas Andersson win by 42.7 seconds after 295 kilometres of special stage to take... |
Download all 
You might be interested in |
||
|
|
|
february 08, 2017
|
february 06, 2017
|
january 28, 2017
|
|
The all-new #volvo #v90crosscountry wagon and ultra-luxurious #xc90excellence plug-in hybrid #suv will make their #chicago Auto Sh... |
New research by #volvo Cars reveals Brits to be some of the most adventurous people in Europe • More than three quarters of Brits ... |
Volvo Cars, the premium car maker, is celebrating 20 years of mechanical all-wheel drive (AWD).“Volvo cars are well known for what... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness