Press release
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january 16, 2017 - Nissan
Nissan launches latest installment of the Canadian-made, Conquer All Conditions advertising campaign
Television spot showcases all-wheel drive capabilities of Nissan’s top-selling model in #canada, the #nissan #rogue crossover
Nissan today announced the launch of another Canadian television spot in support of its popular #crossover lineup equipped with all-wheel drive. The "Conquer All Conditions" campaign – which first aired in 2014 – is revived for a new installment, and this time in support of the new 2017 #nissan #rogue.
The television spot entitled, Return of the Snowmen, was entirely produced and filmed in in the Greater Toronto Area. The advertisement once again takes on a cinematic approach, and this time to showcase the new 2017 #nissan Rogue's confidence-inspiring features including: all-wheel drive, and dynamic technologies with Active Trace Control; Active Engine Braking; and Active Ride Control.
In true Hollywood sequel style, the antagonist snowmen are now even more menacing, symbolizing the harshness of Canadian winters. The snowmen come to a snowy battlefield armed with new surprises and in higher numbers than the previous Conquer All Conditions TV spots, only to be thwarted by a convoy of agile #nissan Rogues.
"The dramatic platform that we have established with our line-up of compact utility vehicles represents a great opportunity for us to showcase our Intelligent All-Wheel Drive technology," says Steve Rhind, director of marketing, #nissan #canada Inc. "After seven straight years of sales growth for the #rogue in #canada, #nissan is taking another major step forward with our top-seller this year. The 2017 has a new look, enhanced utility and an expanded suite of #nissan Safety Shield technologies. When you take these traits which are paired with an all-wheel drive system that adapts to road conditions 30 times faster than the blink of an eye, we have a product that is well-suited to a theatrical and standout campaign."
The 30 second version of the spot will starting airing in January across top conventional programming and specialty stations. The spot will also air as part of Nissan's ongoing sponsorship of the NFL during the playoffs and leading up to the Super Bowl. Coinciding with the broadcast launch, the spot will be promoted on YouTube; including an exclusive airing of a 60 second version on a YouTube masthead.
"The snowmen represent everything that's bad about winter driving in #canada," says Juniper Park\TBWA CCO, Alan Madill. "It's not just about slipping and sliding all over the road. It's also about being ready for obstacles you could never predict."
Return of the Snowmen launches across #canada on January 16th. The creative, developed by Juniper Park\TBWA, has also been picked up south of the border and will air in the U.S. throughout January.
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