Press release
3KB
november 11, 2016 - Nike
CR7 chapter 3: discovery
On August 6th, 2003, at the age of 18, #cristianoronaldo played for his Lisbon club for the last time, as the opposing squad he faced that day was determined not to leave town without him. His career – and arguably football – would never be the same. That momentous match is the inspiration behind the #cr7 Chapter 3 boots.
The setting was Estádio José Alvalade in Lisbon and was memorably the stadium’s inauguration. Cristiano wore number 28. He had established himself as a regular in the top squad just two years after being promoted from the youth team. On this day, Cristiano helped create 2 goals, leading to a 3-1 victory over the Red Devils. In the process, he showcased tremendous speed, technique, and potential. The impression he left on his opponents and their coach, the winningest manager of modern football, was so strong, players including defender Rio Ferdinand urged their coach after the game to sign him to the team. The legendary manager was equally impressed by the youngster, stating he was one of the most exciting young players he had ever seen.
Less than a week later, the news broke that he had signed with the red side of Manchester for a staggering £12.24 million, making him at the time, the most expensive teenager in English football history. “This game changed my career forever. Just 10 days after the match, I was already playing in England with my new team, embracing new challenges”
The fateful game that propelled his career to the next level is the inspiration behind the design of the #cr7 Chapter 3: Discovery. The colors of the boots are inspired by the team he was playing for, amplified in a modern way. The lateral side features silver dot graphics, as well as a subtle reflective wave design as a nod to the #mercurial Vapor I boots he wore in 2003. The numbers 06, 08 and 03 (day, month, year) etched on the heel counter commemorate the date of his discovery, while a sparkling #cr7 logo highlights the shining performance he delivered.
MERCURIALX PROXIMO #cr7 DISCOVERY
CR7 Chapter 3: Discovery #mercurial #superfly will be available beginning November 7, as well as additional versions including the #mercurial Veloce DF and #mercurial Victory DF - all featuring a Dynamic Fit Collar.
NIKE #mercurial #superfly HERITAGE ID
To celebrate the launch of the #cr7 Chapter 3: Discovery, #nike Football introduces the new #nike #mercurial #superfly Heritage iD, a modern take on the silver, white, black colorway #mercurial Vapor 1 boots Cristiano wore in 2003. A striking volt design on the heel links this NikeiD offering to the boots it celebrates. Players can add their personal touch to the boots by selecting from three plate options to fit their performance needs. They can also add a number, up to five letters or one of 16 national flags to the side of the upper.
The #nike #mercurial #superfly Heritage iD will be available beginning November 7, exclusively at #nike.com/NIKEiD
HO16 FB CR7Discovery Action Long Sleeve 5630 v13 crop 3x2 62875
2000x1331, 526KB
HO16 FB NIKE-Football CR7 Supernova Shoe08 crop 4x2 62876
2000x987, 837KB
HO16 GFB CR7 Chapter 3 Mercurial Superfly FG 01 07 62871
2000x1532, 567KB
HO16 GFB CR7 Chapter 3 Mercurial Superfly FG 02 07 62874
2000x1532, 556KB
HO16 GFB CR7 Chapter 3 Mercurial Superfly FG 03 07 62870
2000x1532, 640KB
HO16 GFB CR7 Chapter 3 Mercurial Superfly FG 04 07 62873
2000x1532, 356KB
HO16 GFB CR7 Chapter 3 Mercurial Superfly FG 05 07 62872
2000x1532, 643KB
HO16 GFB CR7 Chapter 3 Mercurial Superfly FG 06 07 62869
2000x1532, 945KB
HO16 GFB CR7 Chapter 3 Mercurial Superfly FG 07 07 62855
2000x1532, 630KB
HO16 GFB CR7 Chapter 3 Mercurial Vapor FG 01 07 62854
2000x1532, 508KB
HO16 GFB CR7 Chapter 3 Mercurial Vapor FG 02 07 62856
2000x1532, 371KB
HO16 GFB CR7 Chapter 3 Mercurial Vapor FG 03 07 62857
2000x1532, 625KB
HO16 GFB CR7 Chapter 3 Mercurial Vapor FG 04 07 62859
2000x1532, 587KB
HO16 GFB CR7 Chapter 3 Mercurial Vapor FG 05 07 62861
2000x1532, 491KB
HO16 GFB CR7 Chapter 3 Mercurial Vapor FG 06 07 62863
2000x1532, 995KB
HO16 GFB CR7 Chapter 3 Mercurial Vapor FG 07 07 62858
2000x1532, 497KB
HO16 GFB CR7 Chapter 3 MercurialX Proximo FG 01 07 62862
2000x1532, 541KB
HO16 GFB CR7 Chapter 3 MercurialX Proximo FG 02 07 62860
2000x1532, 353KB
HO16 GFB CR7 Chapter 3 MercurialX Proximo FG 03 07 62865
2000x1532, 621KB
HO16 GFB CR7 Chapter 3 MercurialX Proximo FG 04 07 62866
2000x1532, 1MB
HO16 GFB CR7 Chapter 3 MercurialX Proximo FG 05 07 62864
2000x1532, 622KB
HO16 GFB CR7 Chapter 3 MercurialX Proximo FG 06 07 62868
2000x1532, 549KB
HO16 GFB CR7 Chapter 3 MercurialX Proximo FG 07 07 62867
2000x1532, 542KB
merSuperflyIIVAP1611 v1 63347
4104x3144, 4MB
merSuperflyIIVAP1611 v2 63346
4104x3144, 3MB
merSuperflyIIVAP1611 v3 63348
4104x3144, 4MB
merSuperflyIIVAP1611 v4 63350
4104x3144, 6MB
merSuperflyIIVAP1611 v5 63349
4104x3144, 4MB
merSuperflyIIVAP1611 v6 63351
4104x3144, 4MB
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