Stuttgart – The #daimler AG Board of Management has approved the creation of the position of Chief #design Officer with effect from 1 November 2016. At the same time the Board appointed the Head of #design, #gordenwagener, as Chief #design Officer at Executive Vice President level.
With this step the Board is strengthening the significance and the responsibility of the role of #design for the company, its products and the global brands.
Gorden Wagener has been at the helm of the globally operating #design unit of Daimler AG since mid-2008 and with his international team he is responsible for the #design of all the company's brands and products. His team is not only based in Sindelfingen but also operates in Advanced #design Studios in California, Italy and China, and in five more of the Group's sites.
Dr #dieterzetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: "Good #design is much more than simply creating beautiful products: it combines function with fascination and gives brand values an unmistakable form. We are delighted that, under the leadership of #gordenwagener, our #design team is among the best in the industry. Because the global sales success of our vehicles is, after all, in part due to their outstanding #design."
For #daimler, #design characterises the brand and a holistic approach to it is essential in order to showcase both the products and the brands in harmony. Under Wagener's leadership, the #design philosophy Sensual Purity was thus created, defining contemporary luxury.
Currently, together with his team Wagener is further developing the #design strategy and is thus supporting the implementation of CASE – these letters are shaping the future of Mercedes-Benz Cars. They stand for the strategic pillars of connectivity (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive systems (Electric), which will be intelligently combined with one another by the company.
Gorden Wagener's signature as the Head of #design is borne by all the current passenger cars from the brand with the star, including the high-performance models from the Mercedes-AMG brand, the most exclusive models from Mercedes-Maybach, and also the products from the smart brand plus all the Group's commercial vehicles.
Gorden Wagener was born on 3 September 1968 in Essen, Germany. Following his Industrial #design degree at the University of Essen (1990-1993) he went on to specialise in Transportation #design at The Royal College of Art in London. Before he joined Mercedes-Benz in 1997 he worked as an exterior designer for various brands.
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