october 27, 2016 - Nike

Nike basketball opens season with “come out of nowhere” campaign

Last year, the impossible happened. A deficit so hopeless, only the extraordinary could conquer it. But a gutty shot and a stunning chase-down block later, and the dream was realized. A championship with its roots in the unexpected has now led to an #nba season where out-of-nowhere triumph is expected.

What will happen this year?

There’s just no predicting this game.

THIS SEASON'S CAST OF CHARACTERS:

KEVIN DURANT, #kyrieirving, #lebronjames, #paulgeorge, #anthonydavis, #demarderozan, #jordanclarkson, D'ANGELO RUSSELL AND JULIUS RANDLE


ISAIAH THOMAS

These images will appear as posters and projections in the athlete's respective home market.

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