Press release
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october 25, 2016 - Ram
2017 Ram 1500 Earns Triple Crown, Again Winning Canadian Truck King Challenge
- For the third time in a row, #ram #1500 won both the ½-ton #truck category and the overall Canadian #truck King title, based on points and votes amassed amongst 11 entries
- Powered by the award-winning 5.7-litre HEMI® V-8, #ram #1500 retains its Canadian #truck King title despite renewed competition
- Ram 2500, powered by the award-winning Cummins Turbo Diesel, won the ¾-ton category
- Now in its 10th year, Canadian #truck King Challenge is an established, multi-day, third-party testing event of #pickup trucks and commercial vehicles
- Ram Trucks are Canada’s longest-lasting line of pickups and the fastest-growing #truck brand in Canada
Now in its 10th year, the Canadian #truck King Challenge is a rigorous, multi-day, third-party event that sees #pickup trucks and commercial vehicles tested head-to-head in an apples-to-apples series of exercises.
From a base in Kawartha Lakes, Ontario, a group of seven expert judges from across Canada – with over 200 years of combined #truck testing experience – put all of the entrants through intensive, real-world evaluations over almost 4,000 km, with a focus on capability, fuel consumption and features. Testing included up to 1,814 kg (4,000 lbs.) of payload hauling, 6,803 kg (15,000 lbs.) of towing and assessing off-road capability.
The 2017 #ram #1500 earned the ½-ton and overall Canadian #truck King Challenge titles by outscoring the 10 other entered pickups – from mid-size to one-ton full-size – and including new and refreshed competitors.
Claiming the crown again marks a three-time #truck King win for #ram #1500. In the two previous competitions, #ram 1500s powered by the segment-exclusive 3.0-litre EcoDiesel V-6 engine were entered. For 2017, #ram #truck #canada was asked to enter its volume model: a #ram #1500 Crew Cab Sport 4x4, powered by the 5.7-litre HEMI® V-8, a six-time winner of Ward’s Automotive “10 Best Engines.” This time, the HEMI-powered #1500 overcame a trio of all-new or refreshed light-duty half-ton rivals.
Further, the heavy-duty #ram 2500 also earned the number-one spot in the 3/4-ton category of the Canadian #truck King Challenge. Powered by the 6.7-litre Cummins Turbo Diesel engine, it is already part of Canada’s best-selling line of diesel pickups and won the segment over an all-new competitor.
“Seeing #ram #1500 take the overall crown at the Canadian #truck King Challenge for a record third time is an incredible endorsement of its breath of capability and class-exclusive features,” said Reid Bigland, President and CEO, FCA #canada. “The #pickup #truck segments are incredibly competitive. #truck King’s real-world, seven-person evaluation shows Canadians the best of the breed and we’re honoured that #ram #1500 is again on top, with #ram 2500 winning its category strongly as well.”
Ram Trucks are Canada’s longest-lasting line of pickups and the fastest-growing #truck brand in the country. The #ram #1500 is the most fuel efficient full-size #pickup ever with fuel economy as good as 8.0 L/100 km (35 mpg) highway when equipped with the 3.0L EcoDiesel V-6, and offers class-exclusive features like the available Active-Level™ Four-Corner Air Suspension and RamBox® Cargo Management System.
Ram 2500 and 3500 are Canada’s most durable heavy-duty diesel pickups, offering available, class-exclusive Auto-Level Rear Air Suspension, a class-exclusive coil spring rear suspension on #ram 2500, class-exclusive #ram Active Air technology for the Cummins Turbo Diesel engine, and best-in-class cargo versatility with the class-exclusive RamBox Cargo Management System. The #ram Heavy Duty lineup also features the newly redesigned #ram Power Wagon, Canada’s most capable full-size off-road #pickup.
Said Howard Elmer, founder and director of the Canadian #truck King Challenge: “The Canadian #pickup #truck market is very competitive – and getting more so…. It's this level of fierce competition that results in good trucks and great choices for Canadian buyers. #ram, our 2017 winner, has been one of these constantly improving trucks. Its overall high score, awarded by the panel of automotive journalist judges, speaks to the hard work the engineers at #ram have invested in its pickups. Congratulations again to the 2017 #ram #1500 5.7L Hemi powered #pickup.”
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