Press release
165KB
october 14, 2016 - Mclaren
Pure McLaren launches its inaugural ice driving experience
- Pure #mclaren announces its first ice driving experience – Pure #mclaren Arctic Experience
- Set 200 miles into the Arctic Circle in one of the most expansive winter testing facilities in the world
- The only winter driving experience to feature the #mclaren Sports Series
Pure #mclaren has announced its inaugural ice driving experience, taking place in January 2017. Set against the backdrop of northern Finland, 200 miles into the Arctic Circle, Pure #mclaren Arctic Experience will be the only ice driving programme in the world to offer the thrill of the multi-award winning #mclaren Sports Series.
The programme is designed to give guests an extraordinary experience on snow-covered roads and ice track. Like all Pure #mclaren events, the exhilarating programme is tailored to the driver’s needs to help them achieve their goals, whether that’s mastering the infamous Scandinavian flick or building their confidence in challenging driving conditions. The team of professional driver coaches from Pure #mclaren are working with renowned winter testing facility Test World, a leading proving ground based in Ivalo, Finland, to provide one of the most varied ice driving experiences available. Test World’s expansive grounds coupled with Pure McLaren’s professional drive team provide a safe and secure environment to learn and practice in.
Guests will experience the multi-award winning #mclaren 570S Coupé,tackling a variety of track configurations, encompassing both ice and snow surfaces. The exhilaration continues away from the track with Pure #mclaren teaming up with local travel provider Luxury Action to offer an exciting programme of winter activities, including a husky safari and snowmobile expedition. Accommodation will be provided in the beautiful Jávri Lodge, the former home of the President of Finland. Here guests will enjoy the very best of Finnish hospitality in a remote location nestled within the untamed Lappish wilderness. Built by Urho Kekkonen, the longest serving President of Finland, it is set amongst vast lakes and forests and is in an ideal position for viewing the Northern Lights.
The Pure #mclaren Arctic Experience will take place from January 15 to February 3, 2017 and offers groups of up to 14 guests a three night stay. The #event is open for drivers and non-drivers, #mclaren owners and non-owners and will be the first Pure #mclaren activity of a busy 2017 schedule.
PURE #mclaren ARCTIC EXPERIENCE
| Vehicle info Location Travel Clothing Cost Further information | 570S Coupé Ivalo, Finland Transfers from Ivalo Airport to JávriLodge are included Winter wear provided suitable for the environment Prices start from £12,500 per person www.cars.mclaren.com/experiences |
Ends
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the #mclaren Automotive media site – cars.mclaren.press.
About #mclaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the #mclaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, #mclaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 #mclaren MP4/1 and 1993 #mclaren F1 respectively, #mclaren has not built a car without a carbon fibre chassis.
Following the global launch of #mclaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run #mclaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the #product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupépremiered at the Geneva Motor Show alongside the track-only #mclaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the #mclaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of the year saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th #mclaren P1™ was completed, closing what has become a defining year for the British brand.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, #mclaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, ExxonMobil, Pirelli and SAP.
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