Press release
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september 14, 2016 - Ford
Coca-Cola Begins Epic Cross-Country Road Trip in Customized 2017 Ford Escape
Two classic all-American brands are joining forces to wrap up summer with the most American of journeys – a cross-country road trip.
Behind the wheel of a customized 2017 #ford #escape, the Coca-Cola Journey™ departed from Coca-Cola headquarters in Atlanta today to begin a 4,000-mile, 20-plus-stop adventure across the United States. The tour is scheduled to land in Los Angeles on Oct. 5.
The #ford #escape, wearing a Coca-Cola Red exterior and #journeyxjourney social media hashtag, is being trailed by a similarly outfitted Coca-Cola Journey mobile brand publishing motorhome. During the trip, team from the 40-foot motorhome will post to various social media channels and interact with consumers, exploring passions ingrained in Coca-Cola’s DNA such as innovation, food, sports, music and culture.
The small #suv – with modifications by Motor City Solutions in suburban Detroit – includes a custom-fitted cooler in the rear cargo area.
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