july 26, 2016 - Maserati

Maserati Polo Tour and La Martina partner for prestigious USPA Maserati Silver Cup in Santa Barbara

Sole United States Tour stop celebrates Italian style with luxury automobiles and limited-edition fashions

The #maseratipolotour had its fourth stop as part of the United States #polo Association (USPA) Silver Cup at the prestigious Santa Barbara #polo & Racquet Club from July 15 to July 24 in Santa Barbara, California. This year’s Silver Cup featured the world’s finest #polo players, luxury Italian automobiles and a limited-edition apparel collection by leading sports and leisure brand, #lamartina. A title sponsor for the second consecutive year, #maserati has embraced #polo as a perfect compliment to the brand, and its iconic trident logo was prominently visible on the playing field throughout the tournament.

Adrian Simonetti, CEO of #lamartina America said: “It is an honour for #lamartina to be present at the Santa Barbara #polo & Racquet Club. Since its birth, this Club has played an important role in supporting the culture and values of the sport of #polo: integrity, fair play and passion, the same values that #lamartina and #maserati share with this special project”.

Reinforcing their presence in the #polo world, #maserati and #lamartina teamed up to launch the first-ever co-branded store that made its debut at the Santa Barbara tournament. In addition, #lamartina created a limited-edition #polo shirt – the “Maserati Silver Cup” #polo shirt – dedicated to this tour stop, which was showcased at the store.

Maserati exhibited several 2016 vehicle models at the #competition, including the Ghibli, flagship Quattroporte model and Maserati’s newest vehicle and first SUV, the recently launched Levante.

The highly anticipated Silver Cup tournament attracted over 1,500 attendees. The match took place at the historic Santa Barbara #polo & Racquet Club located along the stunning California coastline. Dan Walker and the Farmers & Merchants Bank Team led from the start of the match and took home the well-deserved victory after outscoring Lucchese 10-6.

Maserati, in #partnership with #lamartina, the official supplier of the #maserati #polo Team, kicked off the renowned 2016 #maseratipolotour in January at the Snow #polo World Cup in St. Moritz, Switzerland.

The two brands also share an innovative digital project developed beside the Tour: PoloStories. In the four episodes, four #polo Ambassadors talk about themselves and their relationship with the Sport of Kings starting from a different Keyword for every leg of the Tour.

Jesse Bray, the protagonist of the 3° episode of PoloStories, shot in Santa Barbara, will talk about how it feels to be part of the exclusive world of #polo. Being a true #polo player doesn't quite mean belonging to a restricted group of lucky #people, but it is the result of a tough daily process built on passion, dedication, sacrifice and resolution. Becoming an active part of #polo history and exclusivity is an honour indeed, but it is a privilege you have to work hard for. It is not for everyone, and it can only be achieved with a strong will and the consistent desire to excel in everything you do in your life, both on and off the #polo field.

Following the Silver Cup tournament, the #maseratipolotour continues to the 45°Torneo Internacional de #polo in Sotogrande, Spain, from July 27 to August 11. The final stop will be in Beijing, China, this September.

To keep up to date with all of the thrilling action from the global events, the 2016 tour can be followed on www.maseratipolo.com, where there will be access to photos, extra content and updates from each leg of the #maseratipolotour.

About #maserati:

Officine Alfieri #maserati was founded on December 1st, 1914 in Bologna, Italy. Since then, #maserati has played a consistently important role in the history of sports car culture and its development. Every #maserati is like a work of art, its perfection expressing the marque’s proud history. Celebrating over 100 years of unmistakable styling and technological innovation, #maserati is a company in rapid expansion. With presence in 65 markets worldwide, its role is clearly confirmed as an international ambassador of Italian #excellence. This #excellence is conveyed every day with passion through products of outstanding performance seen in the GranTurismo, GranCabrio, Ghibli, Quattroporte and the new Levante SUV.

About La Martina

La Martina is a #polo lifestyle brand, market leader in cutting edge technical equipment and innovation for the sport. Off the #polo field #lamartina understands that #polo is a passion, a lifestyle choice and an historic sport with a unique culture. Throughout the past 30 years, the brand has nurtured and built a lifestyle that speaks to a global citizen, seamlessly blending elements from its Argentinean roots and heritage together with a stylish English spirit. With offices in North and South America, Switzerland and the UK, #lamartina manages an international network supplying the world’s most exclusive #polo events, clubs, teams, and players through generations.

La Martina retail division is strategically present in North, Central and South America, Europe, Middle East and South East Asia with more than 85 exclusive stores, including: Buenos Aires, Palm Beach, Miami, London, St Tropez, Milan, Lyon, Capri, Dubai, Doha, Cancun, Kuala Lumpur, Singapore, Thailand, Malaysia, New Delhi

About Jesse Bray

While based in California, Jesse was actually born in New Zealand and still travels there to visit family. He plays a string of Thoroughbreds comprised of New Zealand and American thoroughbreds (as well as one from Mexico.) Jesse’s father played professionally from age 18, so the son is following in his father’s footsteps with the goal of beating his handicap rating. Jesse’s other #polo goal is to be known for the quality of his string: “I look for horses that are well balanced, with good conformation, a kind eye and a short back. I like being around the horses.” Jesse describes his horses at length, noting that, “on any given day any of my horses could be my best chukker.” miglior chukker.”

 

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