Press release
92KB
july 20, 2016 - Mercedes-Benz
Sales in the future – “Best Customer Experience”: #anytime #anywhere: by mouse click to a new Mercedes-Benz car
- Mercedes-Benz starts online sales for new cars for the whole of Germany
- A large selection of preconfigured vehicles can be ordered in the online store with free delivery
- A selection of various financing forms with attractive installments
- Customer legitimation for the first time possible through video identification
- Complete vehicle purchase including advice via the internet
Stuttgart – Configuring one’s desired automobile on the internet and ordering it online from the comfort of the couch at the weekend or when on the move – this is now possible in the new #mercedesbenz online store. Interested persons all over Germany can choose from a large number of preconfigured new cars at www.online-store.mercedes-benz.de, including electric and hybrid models as well as special editions.
“Customers would like to come into contact with a premium brand everywhere and at any time. They expect more and more digital information and interaction possibilities. With our nationwide #mercedesbenz online store, we are now fulfilling this customer requirement and are taking a further step towards the sales of the future,” stated Ola Källenius, Member of the Board of Management of Daimler AG responsible for #mercedesbenz Cars Marketing and Sales. “ We are cooperating closely with our retail operations in connection with online sales. This means that our own sales-and-service centers and authorized dealers profit directly from the online store and make contact with customers and interested persons in this way,” emphasized Källenius.
If a customer in the Online-Store is interested in a car, he or she can arrange a test drive with a comparable model or can immediately order the desired model and pick it up at a chosen dealership. The customer thereby has a direct contact person. The dealership continues to be the most important contact also after delivery, for service or accessories for example.
Flexible purchase with the use of a webcam
Customers can purchase directly in the online store or can select from various leasing and financing products with attractive installments through a link to the #mercedesbenz Bank. The identification procedure of Deutsche Post that is necessary with leasing and financing agreements is supplemented with video identification. This allows convenient identification of the customer using a webcam from anywhere. The #mercedesbenz Bank is the first #auto bank in Germany which offers video legitimation for the conclusion of leasing and financing agreements. This means that for the first time, the process of sale can be fully concluded online and on seven days of the week. An online installment calculator helps the customer to adjust the payments to his or her needs. Through the customer contact center, customers have access to product experts via telephone, e-mail or online chat on questions about the vehicle and the various payment options.
The online platform offers all the functions needed for a convenient and complete shopping experience on the internet. Furthermore the customer saves the delivery costs with online orders. “With our modern and intuitive online store, we will put interested persons and customers in touch with our cars everywhere and at any time. We now have a nationwide online offer featuring new functionalities such as watch lists, filter functions, installment calculators, product advice and digital transactions, with daily updates,” explained Dr. Carsten Oder, Chief Executive of #mercedesbenz Cars Sales Germany and Head MBVD.
Further online stores in Poland and Italy
Mercedes–Benz was the first automobile manufacturer worldwide which starts an online store for sales of new cars on the internet with its pilot project in Hamburg in 2013. Vehicle delivery was limited to customers from the Hamburg region through the #mercedesbenz sales-and-service center there. Meanwhile, the company has contacts with customers and interested persons with internet sales platforms also in other countries: Since 2014, there has been a regional online store with leasing offers for selected #mercedesbenz cars in Warsaw at www.online-store.mercedes-benz.pl.
Online sales are used also by smart, the brand for urban mobility. Since December 2015, the smallest cars in the portfolio of #mercedesbenz Cars have been available on the internet at www.smartforstore.it; they can be explored interactively and then ordered directly. smart is the world’s first car producer to combine an online store for new cars with a virtual showroom.
“Best Customer Experience”: specific focus on customers’ wishes
The online store appeals in particular to young and media-related customers and is an integral component of the broad-based “Best Customer Experience” marketing and sales strategy at the #mercedesbenz Cars division. Since 2013, the brand has used “ Best Customer Experience” to focus specifically on changing customer requirements and to attract customers with offers tailored to their lifestyles. In this context, the company applies a multichannel approach, flexibly combining a large number of innovative sales formats and digital elements, and thus supplementing the offers of the traditional #mercedesbenz showrooms.
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