Jeep gears up for Bournemouth Wheels 2016 Festival

Jeep is revving up for a leading role as co-sponsor and exhibitor at one of the UK’s top car-themed summer festivals.

The #4x4 brand has signed up to appear at this week’s (3-5 June) Wheels 2016, the Bournemouth #wheels Festival, on England’s south west coast. The festival spans large parts of Bournemouth’s seafront including the famous resort’s sandy beach, on which #jeep will demonstrate its award-winning #4x4 models’ off-road ability.

The date 5 June also officially marks the 75th Anniversary of #jeep in this 2016 celebration year, so the Bournemouth #event carries even more importance for the US brand.

With more than just a ‘stand’ appearance, #jeep will be fully interactive, with its entire range on display, including the Hardcore #4x4 of the Year* Wrangler, 4x4 of the Year* Renegade, legendary #cherokee and #grandcherokee ‘the most-awarded SUV’. Special 75th Anniversary editions of the Renegade and #cherokee models will be shown, while models from the entire range will be available to take lucky visitors for obstacle course rides along the beach.

A full selection of merchandise, sales literature and technical experts will also be available during the motor-mad weekend.

“We are delighted to be taking part at this year’s Bournemouth #wheels Festival,” says Damien Dally, head of brand, #jeep UK. “It’s a large and well-supported show which will allow us to showcase our ever-popular range of #jeep vehicles, including #grandcherokee which was recently named among the Top 10 best cars to own in the UK**.

“The beach will allow us to demonstrate Jeep’s amazing ability in the sand, and I am sure that all show-goers – families, off-road enthusiasts and car fans – will find something to interest them from #jeep.”

Jeep is currently building on a hugely successful 2015. A record-breaking total of 10,794 units made #jeep the fastest-growing car brand in the UK last year.

The Bournemouth #wheels Festival takes place from 3 to 5 June 2016. More details can be found on Jeep’s website: http://www.jeep.co.uk/life/jeep-friends/bournemouth-wheels/