Press release
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may 31, 2016 - CNH Industrial
CNH - Behind the Wheel: Designing a Memorable Experience
In the latest episode of the #cnhindustrial web series, we speak to David Wilkie, Director of the #cnhindustrial #design Center, for an exclusive look at how his team brings a touch of automotive flair to the world of industrial machinery.
London, May 31, 2016
When you think of innovative #design, your initial train of thought would most likely sway towards the likes of architecture and high tech gadgets rather than construction equipment and delivery vans. The work of David Wilkie and the #cnhindustrial #design Center is looking to raise the profile of industrial product #design by making it more appealing to the eye, while retaining all of its functionality.
“To me, good #design is two things, really: it is something which makes the product very functional and a pleasure to use; and something which gives personality, charm, and creates a very memorable experience,” describes Wilkie at the beginning of the latest episode of CNH Industrial’s Behind the Wheel web series.
Watch the episode on the #cnhindustrial YouTube Channel: https://youtu.be/TWlIqZixuik
Through an interview with Wilkie, the #design Center episode depicts how products from CNH Industrial’s brands evolve from the sketch pad to the real world where they are used to build infrastructure, deliver goods, transport people, cultivate fields, put out fires and much more. A tour of the #design Center demonstrates the importance of innovation and collaboration between the #design and Engineering teams to balance #design and functionality so that one does not compromise the other.
Wilkie also gives viewers insight on the next big step for #design at #cnhindustrial, which he believes to be autonomous vehicles: “It’s no longer science fiction and the far future; it’s something that’s really coming and is going to change the layout of all of our vehicles. It’s amazing that we work in an industrial world which could be more advanced than the parallel automotive world that people know so well.”
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