Press release
15KB
may 17, 2016 - Nike
Spark brilliance football pack
As the year's pivotal football moments approach, #nike Football unveils the #sparkbrilliancepack, which marks the debut of the new #mercurial. The boot, originally previewed at Nike’s Innovation 2016 event, was built as a total speed system and features a new plate mapped to the natural contours of the foot.
“Our approach with the new #mercurial was to challenge all assumptions about speed, merging science with design to build the fastest boot in football,” explains #nike Football Design Lead Jeongwoo Lee. “We designed this boot holistically to ensure it was a true speed system, where all of the materials interlock to produce the most efficient package possible.”
The new Mercurial's anatomical plate is aligned with the natural contours of the foot, eliminating the gap that previously existed underfoot. Additionally, the boot's soleplate is 40% lighter than the carbon fiber plate it replaces, yet it is stronger and more responsive. The traction system of the #mercurial has also been revamped for speed. Nike’s design team tested different variations of cleats, blades, chevrons and other shapes in a variety of traction patterns. For the first time, #nike Football leveraged virtual Finite Element Analysis (FEA) testing, which provided scientific data to identify which traction pattern works best for the speed-focused player, inclusive of linear sprints.
The player synonymous with #mercurial, #cristianoronaldo, describes the new plate and traction configuration, stating, “It’s like my attitude. I’m a straightforward and aggressive player. The stud shape reminds me of my character and performs very well on the pitch.”
The #sparkbrilliancepack also marks the return of the original #hypervenom I NikeSkin upper on the #hypervenom II silhouette. “The upper of the #hypervenom II takes a bit longer to break-in than the #hypervenom I,” says Max Blau, VP #nike Football Footwear. “We provide new boots to our professional players so frequently that we shifted to the #hypervenom I material to ease the break-in period. We want all players to have what the best players in the world are wearing, so we are bringing the #hypervenom I upper back,” he concludes.
Magista and #tiempo round out the pack in vibrant hues with volt accents. The new #mercurial will be available beginning May 28 via the #nike Football App, with the remaining Spark Brilliance boots arriving May 29. The entire pack will be available beginning May 31 on #nike.com.
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