Press release
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may 17, 2016 - Maserati
Maserati and La Martina launch #PoloStories the world of Polo as it was never described before
Date: 13th May 2016
This particular project represents a real global initiative that follows the #maseratipolotour 2016 in each of its legs, but not only aiming as well to tell all of what’s behind the Game of Kings. The project will showcase a series of videos devoted to exploring the origins, backgrounds and intrinsic links that bind #lamartina and the “Game of Kings” to the very heart of #maserati. Elegance, finesse and style, together with strength, speed and #competition are just some of the features racing and riding have in common. #maserati has built a special relationship with a game that is based on the finest attention to detail, the pursuit of #excellence and the continuous and dynamic equilibrium between grace and power.
The partnership between the two brands came naturally #lamartina and #maserati being two realities that share the same roots and the same values a burning passion for sports and performance #excellence.
Maserati has always had close links with the game of #polo. The House of the Trident features yet again on the world’s most prestigious #polo playing fields of the #maseratipolotour, when #maserati partners with #lamartina, the official supplier to the #maserati Teams. With this year’s “Polo Stories” initiative, #maserati is taking this connection to a whole new level.
The two historic brands aim to tell the story of their special partnership and share it through their social networks, showcasing to the world this dedicated editorial project.
This inspirational collaboration began with the Dubai #polo Challenge on April 8th and will continue with the upcoming legs of the tournament in London, Soto Grande and Santa Barbara.
This video series will follow the #maseratipolotour closely and will tell a different story at each stage of the World Tour, revealing a fresh aspect of the subtle filrouge that connects horses and horsepower. The visual experience will be accompanied by the voices of top #polo players and #lamartina ambassadors who, step by step, shot by shot, mile by mile, fuel their profession each and every day with endless passion inching ever closer towards perfection.
The idea is to consider each leg as a movie set and each are associated to a given theme. In each episode the Ambassadors, chosen amongst the most renowned in the #polo scene, will unveil one of the limited edition #polo shirts created by #lamartina for #maserati, with only 300 pieces available to celebrate each leg of the #maseratipolotour.
Each location and every tournament have their own history and their own values to express. This digital project has been inspired by these very same principles, which put together, depicts a global picture of what #polo represents passion, hard work and dedication.
However, there’s far more to the #sport than what happens on the #polo field just take a look at what happens off the field. #polo brings together the athletes who work hard and respect the rules of fair play by providing a stage for networking opportunities, as well as social and professional connections.
The first exclusive episode can be viewed at the following link
httpswww.youtube.comwatch?v=6_x3rvrHd1w ampfeature=youtu.be
All the videos will be available online through the social media and digital platforms of #lamartina and #maserati.
www.lamartina.com www.maserati.com
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