Press Release
1MB
march 10, 2016 - Honda Moto
Honda tops UK sales chart with Africa Twin
- Sales of #crf1000lafricatwin in 2016 make it top #uk seller, year-to-date.
- Honda’s share of adventure-sport market doubles, rising to 35%.
- Honda X range of adventure-sport bikes also among 2016 best-sellers, bringing adventure riding to experienced and new riders.
Honda’s new #crf1000lafricatwin has exceeded the 400 sales mark, since arriving in dealerships in January.
The public appetite for the go-anywhere bike, with its 70% off-road bias, sees #honda more than double its market share in the adventure-sport sector. Having closed 2015 with a 17% market share, the impact of Africa Twin’s arrival now sees 35% of all adventure bike buyers choosing a new #honda.
Broadening its adventure appeal, #honda has also just launched a much-updated ‘X’ range of adventure bikes and the sales figures show that #honda is giving bikers what they want, as Head of Motorcycles, Nick Campolucci, explains:
“Honda’s new #cb500x has received more than 200 changes, delivering a premium package at exceptional value and the mid-weight #nc750x also enjoys a revamp, with major suspension and cosmetic upgrades.
“With its heritage and the proven fact that the new Africa Twin is a true off and on-roader, Africa Twin sells itself to some extent but, with our ‘X’ range, we appeal to a wide range of riders, from the commuter who buys the 250-mile range #nc750x to the A2 licence holder, setting out on their first adventures on the #cb500x.
“Across the board, people are looking for different reasons to get out on their bikes and, being honest, for the first time in a long time, #honda can cater for all. #honda is back and hungry for adventure. Bring it on.”
Coinciding with the launch of Africa Twin, #honda #uk has opened a new #honda Adventure Centre, based on the edge of the Brecon Beacons National Park. Would-be purchasers of Africa Twin, #cb500x and #nc750x, or just those who want to get out and enjoy the Welsh countryside, can book a two-day riding experience, to sample the capabilities of the bikes. Details are available at hondaadventurecentre.com.
Africa Twin is priced at £10,499 for the ABS model and £11,299, to specify the all-new Dual Clutch Transmission (DCT) system, complete with off-road ‘G’ mode.
The on the road price of #cb500x is £5,549. #nc750x retails at £6,649 and #nc750x with DCT, £7,049.
Full information on Africa Twin, the ‘X’ range of bikes and the rest of the #honda range can be found athonda.co.uk.
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