LG's Newest Idea Revealed At Mobile World Congress 2016 Complete With Friends

Press release available only in original language. 

BARCELONA, Feb. 21, 2016 ―LG Electronics (LG) today unveiled its highly anticipated lgg5 #smartphone, a brand new design with not only a sleek, metal uni-body featuring a Slide-out Battery and a Modular Typedesign that gives a greater #smartphone experience. Complete with #lg Friends, a collection of companion devices, the #g5 can be transformed into a digital camera, Hi-Fi player and more.

Encased in a sleekmetal aluminum bodyand Slide-out Battery to easily swap out a depleted battery for a fully charged one in seconds, the lgg5 surpasses the visual experience of its predecessor, the LGg4.

First, the G5's 135-degree wide angle lens lets you choose between standard or wide angle lens to get more in the shot. Second, the Always-on Display makes notifications just a glance away with the time, date and more available anytime without waking the #g5. Third, the 3D Arc Glass featured in the smartphone's 5.3-inch display creates a gentle curve and a smooth colorful metal surface through an advanced microdizing process which takes anodized aluminum to a whole new level.

Furthermore, the insulative antenna isinvisibly integrated into the body without disrupting the seamless look of the metal uni-body. #lg designers took the metal body concept one step further by adding a Shiny Cut edge for added contrast and a more comfortable grip.

LG's First Modular Type Smartphone

LG's innovative Modular Type design gives theLG #g5 the ability to transform into a digital camera, Hi-Fi player and more all while keeping its traditional removable battery in a full metal uni-body design for the first time ever.

LG CAM Plus

The #lg CAM Plus is a versatile camera module that can be attached through the battery slot to deliver a comfortable grip and convenient control of a standalone camera. The #lg CAM Plus provides physical buttons for power, shutter, record, zoom, LED indicatorand comfortable grip. It also offers intuitive auto focus and exposure lock, features usually found on standalone digital cameras. When attached to the lgg5, it provides an additional battery capacity of 1,200mAh to allow for longer shooting timesfor more fun and enjoyment.

LG Hi-Fi Plus with B&O PLAY

The #lg Hi-Fi Plus with B&O PLAY is an innovative portable Hi-Fi DAC audio player developed in collaboration with B&O PLAY to meet the needs of those who seek to enjoy top-notch sounds that have traditionally only been available through high-end audio devices. #lg Hi-Fi Plus with B&O PLAY stands out for its simple yet elegant Scandinavian design as well as premium sound technology. In addition to the 32-bit Hi-Fi DAC upsamplingtechnology first introduced on the #lg V10, #lg Hi-Fi Plus with B&O PLAY also supports 32-bit 384KHz high-definition audio playback.LG Hi-Fi Plus with B&O PLAY can be used either as a module with the lgg5 or as a separate Hi-Fi DAC by connecting to any #smartphone or PC.

Extreme Wide Angle Lens and Advanced UX

Reflecting LG's longstanding reputation as a leader in #smartphone cameras, the lgg5 has two cameras on the rear: one with a standard 78-degreelens and another with a 135-degree wide angle lens, the widest available in any #smartphone. The 135-degree lens on the lgg5 offers a viewing angle that is approximately 1.7 times wider than those of existing #smartphone cameras and 15degrees wider than the human eye's field of view. The wide angle lens makes it easier for users to capture more landscape, taller buildings or larger groups without having to position oneself further from the subject.

The lgg5 features a collection of powerful photo effects including Pop-out Picture, Film Effect and Auto Shot. Pop-out Picture combines images taken by the standard and wide angle lens to create a picture-in-a-frame effect. Film Effect can apply nine differentfilm emulators to an image while Auto Shot is an enhanced camera UX which automatically capturesthe perfect selfie shot when a face is recognized.

Always-on Display forEnhanced Convenience

The 5.3-inch Quad HD IPS Quantum display on the lgg5 offers an Always-on feature, the first on a main #smartphone display. The concept of the Always-on Display was first introduced in the #lg V10 as the Second Screen and now that feature has evolved on to the main display to show the time and date continuously even when the #g5 is in sleep mode. This means that you can always see the time at a glance, even during important meetings or when your hands are full.

To minimize power consumption, #lg redesigned the display driverIC memory and power management function so that the display's backlight only illuminates one small part of the overall display. Thanks to this technology, the Always-on Display requires only 0.8percent of thebattery's full capacity per hour to operate. With consumers turning on their smartphones up to 150 times a day mostly to just check the time, the G5's Always-on Display will make a notable difference in the life of the battery over the course of the day.

Another advanced display feature in the lgg5 is Daylight Mode, which gives the #g5 exceptional outdoor visibility beyond that of current auto brightness technology. Daylight Mode detects surrounding light conditions and instantaneously increases or decreses the brightness of the display, up to 850 nits. Even before your eyes have adjusted to the different lighting conditions, the #g5 will be ready.

Diverse Range of Companion Devices

With the #g5, #lg is introducing a paradigm-shifting #smartphone ecosystem ― the #lg Playground. With this, #lg aims to strengthen the ties with its partners and introduce various devices andsupporting programs to fully maximize the #lg Playground.

As part of the ecosystem, #lg is introducing a wide range of companion devices, aptly called #lg Friends, to deliver funwhile providing a new mobile experience far beyond traditional #smartphone boundaries.

LG 360 VR

The #lg 360 VR is a VR goggle that can be connected with the #g5 via a dedicated cable and works exclusively with the #g5 to simulate a 130-inch TV viewed from two meters away. It has a stylish design that is foldable so that users can easily carry and watch VR content anytime, anywhere. Unlike other VR devices that require a smartphones to be inserted in the device, the #lg 360 VR weighs only 118g (4.16 ounces) and is just one-third as heavy as competing VR goggles while delivering a resolution of 639 ppi. The device is compatible with 360-degree images and videos captured with #lg 360 CAM as well as all Google Cardboard content.

LG 360 CAM

The #lg 360 CAM is a compact 360-degree angle camera equipped with two 13MP 200-degree wide angle cameras, 1,200mAh battery and 4GB internal memory, which can be supplemented by a microSD card. The #lg 360 CAM can be easily connected to the lgg5 allowing users to create 360-degree content. The #lg 360 CAM provides 2K video and 5.1 surround channel recording on three microphones to help users effortlessly create high-quality 360-degree contents. Thanks to the partnership with Google, images taken with the 360 CAM can be uploaded toGoogle Street View and YouTube360, adding the fun of sharing creative contents with others. The images will also be available to view on the #lg 360 VR or other smartphones or devices that are capable of 360-degree content.

LG Rolling Bot

The #lg Rolling Bot is a companion device that rolls like a ball whilecapturing images and videos with itsembedded 8MP camera. Not just a toy, the #lg Rolling Bot can be used as a monitoring system for the home, pet care companionas well as a remote controller for compatible home appliances. With an IP camera connectable via Wi-Fi, users can remotely monitor the interior of their homes with the lgg5 via live streaming.

LG Tone PlatinumTM

The #lg TONE PlatinumTM (model HBS-1100), the latest in the #lg TONE Series, is a Bluetooth headset that has earned the Harman Kardon? Platinum grade for its superior sound quality. With a Balanced Armature design for minimum distortion, #lg TonePlatinumTM delivers exceptionally sharp and clean sound. What's more, it is the world's first Bluetooth headset equipped with aptX™ HDcodec, delivering lossless 24-bit audio for sound that is unrivaled in a wireless device.

H3 by B&O PLAY

H3 by B&O PLAY is a set of high-end earphones that is compatible with the high-quality sound of the #lg Hi-Fi Plus with B&O PLAY.Designed for audiophiles as well as anyone who considers audio performance a top-priority in a #smartphone, H3 by B&O PLAY works with all Android smartphones.

LG Smart Controller

The #lg Smart Controller allows users to easily control certain drones. With the #lg Smart Controller, users can check the video stream from the drone through the lgg5 in real time andcontrol the unmanned aircraft with the #lg Smart Controller joystick.

LG Friends Manager

Only available in the lgg5, Friends Manager is the hub application that allows the #g5 to connect with #lg Friends with minimal fuss and effort. #lg Friends Manager automatically detects nearby #lg Friends and connects quickly and easily inthree simple steps, eliminating much of the hassle of pairing devices.

More Performance, More Efficiency

The lgg5 offers many other innovations designed to revolutionize today's mobile lifestyle, such as:

Qualcomm? Snapdragon™ 820 Processor

The lgg5 is equipped with the powerful yet energy-efficient Snapdragon 820 processor which offers advanced features such as 64-bit performance, Adreno 530 graphics and lower-power Qualcomm? HexagonTM DSP as well as Qualcomm Spectra™ 14-bit dual image signal processors (ISPs) designed to deliver high resolution DSLR-quality images and additional power savings.The Snapdragon 820 processor also has an integrated X12 LTE modem that supports Category 12 download speeds of up to 600 Mbps and LTE Category 13 uplink speeds of up to 150 Mbps.

Compared to the previous generation Snapdragon processor, Qualcomm Technologies' most advanced CPU architecture offers double the speed and power savings. Adreno 530 graphics demonstrate up to 40percent faster graphics performance and up to 40percent more power efficiency compared to the previous generation. The Snapdragon 820processor also supports 4K capture and playback at four times more than the resolution of 1080p, enabling users to watch and capture their daily moments in stunning detail and clarity. The processor is also optimized for VR, generating quality pixels and life-like colors to deliver the ultimate VR experience to #g5 users.

aptX™ HD: 24-bit Hi-Fi Wireless Audio

The lgg5 is equipped with aptX HD, an enhanced codec that supports 24-bit sound over Bluetooth, delivering rich and clear soundover wireless connections without any loss. When paired with the #lg TONE Platinum, users can experience superb quality Hi-Fi audio that sounds amazingly close to the original source.

Qualcomm? Quick Charge™ 3.0

The lgg5 offers Quick Charge 3.0 for incredibly fast charging. By employing an intelligent algorithm, Quick Charge 3.0 is 27 percent faster and45 percent more efficient than the previous generation.

Low Power Location Estimation (LPLE) Technology

The lgg5 has excellent battery life, thanks to the Low Power Location Estimation technology. This solution enhances the battery efficiency by as much as 41.9 percent by improving the power consumption related to location-based apps.

"The new lgg5 will encourage owners to rediscover the true joy of a mobile life," said Juno Cho, president and CEO of #lg Electronics Mobile Communications Company. "The #g5 and #lg Friends are the result of many experts inside #lg asking themselves if it was still possible to be innovative and unique in the #smartphone space. I think once customers spend a little time with the lgg5, their answer will be a resounding yes."

Key Specifications:*

• Chipset: Qualcomm? Snapdragon™ 820 Processor
• Display: 5.3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi)
• Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB)
• Camera: Rear: Standard 16MP, Wide 8MP / Front: 8MP
• Battery: 2,800mAh (removable)
• OS: Android 6.0 Marshmallow
• Size: 149.4 x 73.9 x 7.7mm
• Weight: 159g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C / NFC / Bluetooth 4.2
• Colors: Silver / Titan / Gold / Pink