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february 16, 2016 - Bentley

Bentley unveils new look for the Netherlands

  • Grand reopening of #bentley Leusden
  • Showroom adopts new #bentley corporate identity
  • Created with the same luxurious materials and hand-crafted with the same attention to detail as #bentley cars

(Crewe / Leusden, 16th February 2016) Bentley Motors is celebrating the grand reopening of its #showroom in Leusden, the Netherlands.

The new #showroom, measuring over 450 m², is located in Leusden, a city east of the Dutch capital Amsterdam. Following five months of construction, an extensive upgrade and substantial investment, #bentley Leusden officially welcomed customers and guests to the new #showroom for the first time last Thursday.

Robert Engstler, Regional Director, #bentley Europe, said at the opening: “It is our number one priority to ensure that our customers have a unique #bentley experience. In this new #showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail. I am glad we took this important step in the Netherlands together with our partners at Bentley Leusden.”

Being the only #bentley retailer in the Netherlands, #bentley Leusden offers customers the full model range, pre-owned vehicles, as well as aftersales service and the company’s branded luxury goods.

The #showroom reopening marks market-entry for the all-new Bentayga, the fastest, most powerful, most luxurious and most exclusive SUV in the world.

The updated #showroom reflects Bentley’s new global corporate identity, taking inspiration from the company’s rich history and combining it with modern-day luxury retailing. It also features a private personalisation area where customers can choose from the brand’s broad palette of exterior paints and leather options.

Bentley Leusden combines in-depth knowledge of the market with a successful track record of automotive retailing. Since April 2012, the retailer has exclusively represented #bentley sales and aftersales services in the Netherlands.

Bentley Leusden also recently opened an all-new location in the heart of Amsterdam. Located in the iconic Conservatorium Hotel, visitors receive a unique digital #bentley experience. In this luxurious lounge, guests are immersed into the world of #bentley by means of high-tech presentation methods. This includes a digital #showroom which offers the opportunity to virtually personalise cars, and also view cars from every conceivable angle using laser projections.


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