Press release
93KB
january 13, 2016 - Kia
Rafael Nadal unveils Kia's newest X-Car at Australian Open 2016
- Rafael Nadal unveils custom #kia Sportage inspired by Twentieth Century Fox’s X-Men character Mystique
- Kia Motors supplies 110 official fleet vehicles for this year’s Australian Open Championship
Tennis superstar and #kia global brand ambassador #rafaelnadal lifted the cover off of Kia's latest ‘X-Car’ today in Melbourne, #australia during the official VIK handover ceremony for the #australianopen2016. The one-of-a-kind Sportage CUV was created in collaboration with Twentieth Century Fox and modelled after the popular X-Men character Mystique.
Boasting a unique design with special textured ‘tone-on-tone’ matte and gloss blue paint finish, racing wheels and tires along with red and yellow bodywork highlights, the #kia #xcar and #rafaelnadal combine powers in an online video released ahead of this year’s Australian Open. Widely regarded as the greatest left-handed #tennis player ever, the secret of Nadal’s right arm is revealed in the video which can be viewed at http://tinyurl.com/gr4ek7d.
The Sportage-based #kia #xcar is the company’s second show car project in collaboration with Fox, following the Wolverine-inspired Sorento that was shown at the Australian Open 2015.
Today’s ceremony also featured the handover of 110 official courtesy vehicles to the Australian Open Organizing Committee. The fleet will be driven by approximately 225 specially trained volunteer drivers and cover more than 300,000 kilometers to transport players, officials, #event staff, fans, VIPs and media representatives throughout the duration of the tournament.
Tennis #australia CEO, Craig Tiley, said, “Kia makes an incredible contribution to the running of the Australian Open and I’m again very pleased to accept the key to the 100-plus fleet of #kia courtesy vehicles. The sight of the #kia cars ferrying players, officials, media and this year for the first time, fans, around Melbourne, adds significantly to the tangible excitement and buzz the #event brings to the city of Melbourne.”
The majority of the 110-strong courtesy fleet – 52 vehicles – is made up of midsize Sorento CUV. Also comprising the fleet are 30 Kia’s Carnival MPVs (known as ‘Sedona’ in North America) and 28 C-segment Cerato sedans (known ‘Forte’ or ‘K3’ in some markets).
416990
5140x3427, 2MB
416991
5184x3456, 3MB
416992
4720x3147, 1015KB
Related news |
||
|
|
|
april 27, 2022
|
january 04, 2021
|
december 30, 2020
|
|
Kia to make Niro Plus ‘purpose-built vehicle’ (PBV) available in KoreaKia to bring Niro Plus #taxi model for Korean #taxi operator... |
Kia’s global sales total 2.61 milllion units in 2020, down 5.9% y/y : #korea sales increased 6.2%; sales overseas dropped 8.7%Dece... |
Prestigious awards acknowledge #design excellence of Kia brandK5 sedan and Sorento #suv on-sale in several regions around the worl... |
Download all 
You might be interested in |
||
|
|
|
july 13, 2020
|
april 09, 2020
|
march 30, 2020
|
|
Learn more about the #Hamburgeuropeanopen, an ATP 500 eventHeld the week after Wimbledon, the Hamburg European Open has a rich his... |
Kia #telluride SUV crowned World Car of the YearKia #soulev electric crossover named World Urban Car(SEOUL) April 8, 2020 – Kia Mo... |
Major design accolade for Kia’s new urban crossoverAll four models in Ceed family now recognized with Red Dot awardsPrize brings K... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness