press release
15KB
press release_ES
15KB
december 17, 2015 - Nike
Just do it motivates argentines to do better under pressure
“Obstacles and setbacks pave the road to victory,” says Argentine footballer #javiermascherano. “Challenges show that it’s time to push harder, to give everything you’ve got.”
Nike’s new #justdoit film, aptly called “Better Under Pressure,” backs up Mascherano’s assertion that hurdles can facilitate rather than impede improvement. It features various athletes facing off against opponents, taunting each other to move under pressure. The athletes transform these taunts into motivation to work harder.
Further, the film aligns this notion with the popular Argentine phrase “a mover el culo,” which once motivated people to take the dance floor and now underscores Nike’s challenge to Argentines to move in sport and life.
“Every defeat, every opponent, every struggle is fuel” says Carla Rebecchi, Argentine field hockey player.
For more information, visit Nike.com.
JDI_Still_Op1.jpg3_original
1920x1080, 904KB
Related news |
||
|
|
|
august 24, 2016
|
august 23, 2016
|
august 23, 2016
|
|
The “Unlimited Pursuit” #film is the latest installment in the Nike "Unlimited” — #justdoit campaign, and celebrates the power, be... |
Over 25 years ago in Rio de Janeiro’s Mangueira neighborhood, a community and sports center opened. Created by the community for t... |
The below “Unlimited Youth” film is the latest installment in the Nike "Unlimited” Campaign, which includes the "Unlimited Courage... |
Download all 
You might be interested in |
|
august 07, 2016
|
|
By definition, “unlimited” means: being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness