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november 04, 2015 - MuMM

Maison Mumm & David Guetta launch a daring and avant-garde video clip

Maison Mumm revealed, its second music video created with superstar DJ #davidguetta during a concert in Melbourne to coincide with the Melbourne Cup Carnival. This innovative partnership pushes the limits with a futuristic vision of one of the most daring urban horse races. The video clip will be launched the 5 November on the following link: mumm.co/davidguetta-bmh
The spectacular new video, builds on the huge success of the previous collaboration ‘Dangerous’, which scored more than 127 million views on YouTube.
The new clip to the soundtrack of David Guetta’s latest single Bang My Head (featuring Sia and Fetty Wap), features the DJ and a woman taking up the reins in a breath-taking horse race through an urban landscape. #davidguetta emerges triumphant and celebrates with the ultimate icon of victory: a bottle of Mumm Cordon Rouge #champagne.
The video reinforces Maison Mumm’s avant-garde credentials and references its global horse racing sponsorship worldwide. Known as “the race that stops a nation”, the Melbourne Cup Carnival is regarded as most prestigious two-mile handicap in the world, whose winner naturally receives a jeroboam of Mumm Cordon Rouge. This year, whilst the race was run on 3 November, Maison Mumm started its celebrations at Melbourne’s Hisense Arena with an exclusive one-night-only concert by #davidguetta – his only concert in Australia in 2015. It was, for the Australian fans, the opportunity to discover in exclusivity his new video clip in collaboration with Mumm.
In the run-up to the Melbourne Cup Carnival, #davidguetta has joined Maison Mumm in launching a daring campaign on social media. Under the hashtag MUMMDaresYou, Maison Mumm (@GHMUMM) will challenge the DJ to attempt a series of dares around #champagne – a fun, one-of-a-kind initiative that reflects Mumm’s pioneering values.
David Guetta said of the partnership: “Maison Mumm is a brand that breaks with tradition, does things differently and puts forward unexpected experiences for my video clips, so I jumped at the chance to partner with them again.”
César Giron, CEO of Maison Mumm, commented: “We are very proud to be launching this new collaboration with #davidguetta at the Melbourne Cup Carnival. It is a great opportunity to reinforce the daring values of our brand through the video clip”.
As an icon of victory and celebration, Maison Mumm has the ambition to bring unique and thrilling experiences to people worldwide – a mission that is sure to be accomplished with these latest daring and exciting initiatives.
To see the trailer of the video clip before the official release on the 5 November, please visit:
mumm.co/davidguetta-bmh
- See more at: http://digitalpressroom.ghmumm.com/maison-mumm-and-david-guetta-launch-a-daring-and-avant-garde-video-clip/sthash.2liYvsCS.dpuf

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